If you have been thinking of becoming a green marketer – that is, turning your existing business into a greener one in order to attract customers interested in green issues – it is important to understand whether or not your existing customers are green already. If they aren’t yet, they soon could be if you lead the charge and set a good example of how to become more eco-friendly.

What Is Green Marketing?

Green marketing is all about marketing products and services which can be considered greener than what is readily available on the market at present. For example, if you were going to open a green dry cleaning business, it would use less harsh chemicals, recyclable plastic, reusable hangers and shirt boxes, and so on.

You would also need to educate consumers about why green dry cleaning is as good as, if not better than, existing dry cleaning. By explaining what the difference is, you can justify any price difference related to your new green product line.

Studies have shown that customers have indicated they would be willing to spend 10 to 20% more on a green product versus a traditional product – provided that it gives the same level of performance, if not better, than what they usually use.

A Few Tips on Running a Green Business

Green marketing is also about being conscious of waste in the business and trying to have as small a carbon footprint as possible in the running of the business.

The easiest place to lead the charge here is to stop creating paper catalogs and other paper-based sales materials. Instead, create an online catalog with full details of all of your products, and keep it updated frequently. Drive people to the site with classified ads in your local paper or niche-related or industry-related magazines.

Make the most of your email marketing lists to remind people to come to the site and see what’s new. Have regular product launches and promote them on social media and online press release distribution services. You will be spreading the word about your new green products and services, but without having a significant impact on the environment.

Around the office there are likely many things you can do to make it leaner and greener. And in this way, you can show your target customers that you are not just trying to cash in on the green trend, but are genuinely concerned about the environment. For example, use recycled paper in your printer, along with soy-based inks. Use recycled toilet paper, tissues, and paper towels as needed.

In terms of paper towels, consider buying cotton hand towels and washing them regularly rather than using up a lot of paper towels. Use mugs instead of disposable cups. Use a regular coffee machine instead of those pod thingies to reduce your daily plastic waste.

Use a stainless steel reusable filter in your coffee machine basket so you don’t have to waste paper on coffee filters. Buy water filters and filtered water jugs to cut back on bottled water use. Use BPA-free plastic (or stainless steel) water bottles and travel mugs to cut down on trash and plastic in the environment.

There are many things you can do to educate your customers about green issues. But first you have to learn about them yourself. Once you do, you can take a 360-degree look at your products, services, office, and vendors. In this way, you will be able to clean and green your company, and impress customers who are interested in green issues.

Affiliate marketing is one of the quickest ways to start making money online. However, like all businesses, there are many potential pitfalls in an affiliate marketing business. The most common mistakes can cost an affiliate marketer time and money. Avoid these 3 common affiliate mistakes and you will be a lot more successful in a faster period of time.

<img src=" www.homebusinessideas.com/images/avoidaffiliatemistakes.jpg” alt=”Avoid These 3 Common Affiliate Mistakes”>

1. Choosing the wrong affiliate program to promote.

Many people want to earn from affiliate marketing as fast as possible as soon as they hear there is money to be made. In their rush to be part of a lucrative affiliate program, they often choose a product that is not in strong demand, doesn’t have a high-paying compensation plan or even a product the affiliate is not really interested in.

To be successful, it’s important to do quality research first and ensure that the products you want to promote as an affiliate have a strong and growing demand in the marketplace, that the affiliate program has a generous compensation plan that will reward you well for your efforts, and that you truly have an interest in the products you will be promoting as an affiliate. When these criteria are met, you will have a much greater probability of success with your affiliate marketing endeavor.

2. Joining too many affiliate programs at the same time.

Since affiliate programs are very easy to join, you might be tempted to join too many affiliate programs at the same time in an effort to increase your earnings potential. You may think that there is nothing wrong and nothing to lose by being part of many affiliate programs at the same time.

It is true that developing multiple streams of income is an important key to financial success as an affiliate marketer, but the cost of joining too many programs at the same time will be a loss of focus and concentration on the primary program or programs that are providing your opportunity to earn additional income.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as much as you were thinking it would. The best way to maximize your results is to join one core program, or a small handful of related programs within a specific niche market and focus your efforts primarily on learning how the programs work, and then implementing an effective marketing action plan to start promoting your affiliate products effectively.

The idea is to roll out your marketing strategy consistently, day-by-day until you are making the sales and income you aspire toward with the affiliate program or programs that you have joined. Once you have achieved your goals, you can always expand the portfolio of affiliate programs you belong to, and with your well-developed marketing skills, success in new affiliate ventures will always come easier. The key in the beginning of an affiliate marketer’s career is to become an effective online marketer.

3. Not buying the product or using the service you’re promoting as an affiliate.

As an affiliate, your primary purpose is to effectively promote a product or service to potential customers. For you to achieve this aim, you must be able to share the benefits of the product or service convincingly with the correct target market. This is a lot easier to do if you have purchased the product yourself, and have your own experiences with how it has benefited you. It also adds to your personal integrity and credibility as a marketer.

Some of the most effective affiliate promotions of all are personal reviews. Many successful affiliates setup review sites or videos online to promote products and services they believe in by sharing their personal experience (story) that they have had with the product. Most consumer’s buying decisions are either influenced or motivated completely by a personal recommendation they have received from a trusted source. If you can establish yourself as a trusted source by writing or recording honest and insightful reviews for products you are promoting as an affiliate, you will be far more effective than simply trying to advertise the product through other means.

Therefore, buy and try the product or service personally first before you sign up as an affiliate to see if it is really delivering on what it promises, and if it’s something you would be proud to promote as an affiliate. Your prospects will then sense the sincerity and truthfulness in your recommendations and this will lead to more product sales.

Many hopeful affiliate marketers fall prey to the 3 affiliate marketing pitfalls above, and don’t succeed in their affiliate marketing business as a result. Now that you are informed, you have the knowledge required to avoid these common mistakes and get your affiliate marketing business off to a profitable start and successful future.

Being in the affiliate marketing business is not that hard now with the internet at your disposal. It is much easier now compared to the days when people had to make use of landline telephones and print media just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in the life of a professional affiliate may look something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the affiliate programs the member is participating in. As far as the professional affiliate marketer is concerned, there may be new promotions to run and company developments to catch up on.

You may need to make some updates to your website. A professional affiliate marketer knows that a well-designed site with good copywriting and product promotions can increase sign ups from visitors. In addition to this, adding interesting content in the form of articles and videos to your website regularly is a great way to attract more visitors from search engines and social media, so daily content development is a must!

That done, it may be time to do some proactive outreach marketing which may include contacting other website owners to form partnerships, proposing to write guest posts for other websites, or possibly expanding your paid advertising campaigns through solo ads, pay-per-click advertising and more.

If your marketing plan is effective, you’ll need to spend some time daily tracking where your visitors, signups and sales are coming from. By knowing these metrics, you’ll be able to expand on your marketing winners, and cut your losers. Many affiliates waste time and money on marketing strategies that don’t work, but you won’t know this unless you are using reliable online tracking tools to see exactly what’s happening in your business.

Of course, another part of your day as a successful affiliate marketer is answering questions and following up with prospects and leads. This has to be done quickly if you want your follow up to be effective in helping you generate more sales. Nothing turns customers away more than an unanswered email or phone calls.

In the process of doing all the necessities, a full-time affiliate marketer may spend some time each day in online forums and discussion communities where he or she interacts with others who share common business interests. Contributing constructively in forum discussions is a great way to grow your reputation as an expert in your field. On top of the inherent marketing benefits of forum contribution, you will always learn new things yourself (as long as you have an open mind and desire to learn) which can help you grow your business in new ways as you engage in different online communities.

Another important daily task is to email your subscribers and prospects. Whether you are sending an update, sharing a valuable resource, or promoting a new product that you think can help your audience, regular communication by email with your prospects is one of the most important and direct ways to grow your online affiliate marketing business.

Finally, to be truly successful as an affiliate or home business owner, look for ways every day to give back and give thanks. Nothing expands your circle of friends and partners faster than expressing gratitude, and nothing will improve your reputation faster and more convincingly than finding ways to give back to the community or niche that you work in. Consider finding people who are struggling in areas that you know how to help in, and do your best to help them. This does not require an investment of capital, but a little bit of your time and expertise can really go a long way in making a difference for someone else’s life; and in turn the angels of good fortune will shine their light on you! 🙂

Time flies quickly when you’re building a business online, and you may miss an occasional lunch or dinner as a professional affiliate marketer, but the rewards of your dedication will pay big dividends over time, and ultimately can lead you to the time and income freedom that you started your own affiliate marketing career in the first place.

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.

Hi, it’s Roger and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success”

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>