Instead of using the phrase, “mailing list,” use “alert” instead.
Do people want to join your mailing list?
But do they want to be alerted to the latest news, products and so forth?
So instead of asking people to subscribe to your list… (yawn)
…ask them if they want to be alerted to breaking news and products (wow!)
Then send them a daily email with the latest news and yes, the latest PRODUCTS.
Your subscribe rate will be higher…
…your open rate will be higher…
…and your unsubscribe rate will be lower, too.
Alert your audience to what’s HOT, and what’s working now, and your opt-in rate and subscriber loyalty will increase significantly.